Beach Bum Berry's Grog Log 25th Anniversary Shirt

A quarter century ago, SLG Publishing ventured into a new realm by repackaging Jeff Berry's black-and-white zine Beach Bum Berry’s Grog Log. At the time, Jeff was selling photocopied versions while working as a script doctor in Hollywood. As fans of tiki cocktails, SLG jumped at the chance to repackage, publish and

distribute The Grog Log to the book trade. We would go on to publishing five of Jeff's books including The Grog Log, Intoxica, Taboo Table, Sippin’ Safari, and Remixed.

Jeff has since become a key figure in the cocktail world, named one of Imbibe magazine’s “25 Most Influential Cocktail Personalities of the Past Century” and Drinks International’s “100 Most Influential Figures.” Esquire calls him “one of the instigators of the cocktail revolution,” and The New York Times dubbed him “the Indiana Jones of Tiki drinks.”

Today, Jeff’s drinks are served at his acclaimed

New Orleans restaurant, Beach Bum Berry’s Latitude 29, praised by major publications like Esquire, The New York Times, and the Food Network.

Beyond his influence, Jeff is kind and decent person who has not forsaken his roots. When I approached him to commemorate our partnership, he suggested creating an Aloha shirt since he was not a huge fan of t-shirts. We jumped in despite never having done a product like this before and after months of trials, we finally succeeded in producing our own Aloha shirts. We turned to former SLG employee Bryan Dobrow, who now is a graphic designer living in Wisconsin to produce the design you see here today. 

We are currently starting to accept orders for this shirt. Due to the nature of the production you will need to wait about three weeks for delivery.